Today, more than 77% of the US population owns smartphones, and 70.1% of the adults scroll online when they are watch television It’s called second screen usage. The rise of two-screen usage may undermine the attention paid to quality content, as viewers divide their capacity to focus between their cellphones and the TV. But it […]
Watching Video Games—one of the most profitable, popular and effective forms of entertainment
In less than ten years, video gaming has become without doubt one of the most effective forms of entertainment in the world. Not only by the sales of the games but by the incredible number of hours of user-generated content showing individuals playing a whole universe of different games. It is not a surprise, then, […]
Disney could very soon become the king of online streaming content
In November, the online streaming industry will suffer another shock. The entertainment company Disney will release its own streaming service in the United States, entering the competition for viewers time. With its strong fan base and brand awareness, Disney+, as the platform is called, will disrupt an already crowded market. By paying only $6.99 a […]
Will incumbent TV companies in Spain get consumers to pay for content?
Since Netflix entered Spain in 2015, Mediaset and Atresmedia, the two largest private TV companies, have struggled to compete with the streaming platform. Now, the majority of their revenues comes from advertising. But as their audience decreases, both Mediaset and Atresmedia need new sources of revenue and strategies to retain viewers. The obvious solution is […]
In music, content ownership can overthrow distribution
Universal Music Group is up for grabs, and the tech platforms are interested. The French media empire Vivendi wants to sell half of it to the highest bidder. When the world’s largest music company is for sale, that bidder might just be Google. The music industry has vastly changed in the last twenty years. In […]
Streaming on steroids: the fight for top content
Almost six years have passed since Netflix started streaming House of Cards, its first original show. Before that, shows were produced by studios, sold to networks and aired on linear TV. The consumer sat down on his couch for the 9 PM show he loved and that was it. Now we have hundreds of new […]
Netflix struggles to compete against content moguls
60% of Americans stream content online and more than half of them do it through Netflix. But that might just change unless the company makes some moves. In early 2019, the company announced price increases. Now, the one-stream subscription plan costs $9 instead of $8; the two-stream plan $13 instead of $11, and the most […]
Bandersnatch: Netflix does it again
It’s 1984, and Stefan Butler wakes up at 8.30am ready for a big meeting with Tuckersoft, a video-game company, to show them his video game demo called Bandersnatch. He takes his morning pills, washes his face and goes to the kitchen to have breakfast with his dad. They chat about his video game for a […]