2023 has unfolded as a year of remarkable events within the media landscape, from the writers’ strike and influencer scams to the notable renaming of Twitter. Some of these developments were anticipated, while others took us by surprise. Given this unpredictability, making reliable forecasts for the coming year seems challenging. Nevertheless, certain trends have emerged, […]
Integrating AI in content creation
Over the past year, the ascent of chat GPT and AI has sparked widespread debates across industries. The media sector, in particular, has shown keen interest in the potential outcomes that AI development can bring to the creation of news, scripts, and other content. However, reminiscent of the concerns raised during the writers’ strike, these […]
The beauty community gets ugly (again)
In a prior discussion, we touched upon the issue of beauty influencers eroding trust on online platforms through dishonest reviews (see the new scammers). Initially, this led to a loss of trust and followers for many users. However, it has now sparked even more pronounced reactions, significantly impacted the profitability and influenced wielded by these […]
Niche unleashed – from minority content to global trends
In this post, our intention is to shed light on a topic that often goes unnoticed amidst discussions about trends and current events in the media sphere. Rather than delving into the usual commentary on media-related news, we aim to explore a theme that typically doesn’t receive much attention in these debates. Our tendency has […]
Rock your website
Which is better, Bandgoogle or Bandzoogle? Whatever you call it (but it’s Bandzoogle), it’s upending the music industry and, at the very least, reaching million-dollar success. Bandzoogle is a one-of-a-kind platform created by musicians for musicians. It is a network that allows musicians to personalize a web to upload their recordings and release their songs. […]
Our 2023 forecast of “Trends in Media”
2022 has been full of newsworthy media events: Twitter’s saga (see The Chief Twit) The disruption of social media platforms like BeReal and Mastodon (read what about Mastodon?) The continuous growth of live streaming with the increased popularity of Twitch. But unfortunately, there have also been political key events that have impacted the media environment. […]
The split: is Twitch upsetting its golden goose?
A few weeks ago, Twitch announced that their revenue distribution for streamers would change from a 70/30 split from paid subscriptions to a 50/50. The paid subscriptions on the platform start at 4.99$. It allows subscribers to reward and support their favorite streamers while accessing exclusive content. However, it also means creators’ cut would decrease […]
A shift towards the creator’s economy
Since the pandemic, many companies have drastically changed their operations due to the boom of e-commerce, videoconferencing, and the availability of digital infrastructures. Many working environments have integrated working-from-home policies or implemented remote job opportunities. McKinsey & Co acknowledges these events, which also presents the consultancy’s vision of working after COVID-19. The report has other […]
