The Influence of AI in Media: Transforming Creation, Consumption, but Generating Ethical Concerns

Image generated by ChatGPT from a prompt by DeepSeek generated by reading this post Artificial Intelligence (AI) is revolutionizing nearly every industry, and media is no exception. From content creation to personalized consumption, AI has become a powerful force reshaping how media is produced, distributed, and experienced. Although we already talked about this topic in […]

Advertising in streaming

Lately, streaming networks have been particularly busy releasing new content, and the response has been very positive. Shows like “House of Dragons” and “Bridgerton” are keeping viewership high across various platforms. In fact, according to Netflix, users are more engaged than ever, spending over 10 hours a month on the platform, which is significantly higher […]

Writers’ guild is back!

Over the past few months, we’ve been closely following the writer’s strike in Hollywood. These professionals, awakened to the use of artificial intelligence in creativity, and fueled by sustained dissatisfaction over unfair compensation and missing bonuses for hit productions, brought the Hollywood industry to a standstill when their creative minds declared “enough is enough.” Initially, […]