In our last discussion, we touched on the resilience of radio and briefly mentioned the rise of podcasts. Today, we’d like to delve into an intriguing trend affecting this newer media format. Historically, Chinese users have favored quick and concise content, making them a primary audience for platforms that specialize in live streaming, a non-scripted […]
AI in Media
If you’ve been following our blog, you’re likely aware that we enjoy delving into media trends. In previous posts we’ve touched upon various implementations of AI in the media sector. However, there hasn’t been one where we thoroughly explore the progress of artificial intelligence in the media landscape over the past few months. In this […]
Integrating AI in content creation
Over the past year, the ascent of chat GPT and AI has sparked widespread debates across industries. The media sector, in particular, has shown keen interest in the potential outcomes that AI development can bring to the creation of news, scripts, and other content. However, reminiscent of the concerns raised during the writers’ strike, these […]
Writers’ guild is back!
Over the past few months, we’ve been closely following the writer’s strike in Hollywood. These professionals, awakened to the use of artificial intelligence in creativity, and fueled by sustained dissatisfaction over unfair compensation and missing bonuses for hit productions, brought the Hollywood industry to a standstill when their creative minds declared “enough is enough.” Initially, […]
Niche unleashed – from minority content to global trends
In this post, our intention is to shed light on a topic that often goes unnoticed amidst discussions about trends and current events in the media sphere. Rather than delving into the usual commentary on media-related news, we aim to explore a theme that typically doesn’t receive much attention in these debates. Our tendency has […]
From Twitter to X
Just when we thought the Twitter/Musk chronicles had settled and a balance had been struck between the CEO’s personality and the company’s profitability, Elon Musk surprises us yet again with what could be the ultimate bold decision for Twitter. Perhaps drawing inspiration from Facebook’s rebranding, Musk is set to completely rebrand the social media platform, […]
Reignited Magic: Iger Strikes Back
A few weeks ago, we shared news about the highly anticipated return of Bob Iger, one of the most celebrated CEOs in the history of entertainment. Now, we delve into the first decisive actions he plans to take to revitalize Disney and its streaming platform. And let us tell you, these are no small moves. […]
Nobody fools me!
The usage of social media as a source of news is a common habit in the current consumption of online platforms. Yet, users not only use them as a place to search information and remain updated, in fact they also trust them enough to form their opinion and base decisions solely on the content they […]