Facebook’s “Supreme Court” will change very little

Back in September, Facebook announced the creation of what is now known as Facebook’s Supreme Court—an oversight board to review appeals to the tech company’s content policy decisions. Around forty independent experts will form the committee later this year, making decisions over the company’s content policy. For Facebook, the board is the perfect ‘scapegoat’ to […]

The verticals’ chess game—how news outlets are reworking their brands

While generalist outlets fight for survival, a new type of news brand is taking over the Internet—the verticals. Before the digital era, verticals were just called news sections. It was as simple as that. With the print product, the reader would go through the whole paper—call it New York magazine, for example—before turning its attention […]

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Advertisers are coming to your favorite messaging app, WhatsApp

Most of our dear social media services belong to one single company, Facebook. Facebook owns its “blue” platform, Facebook, the picture app it bought for $1 billion in 2012, Instagram, and its more recent $19 billion acquisition: WhatsApp, bought in 2014. However, these social media services differ in one fundamental thing—while Instagram and Facebook present […]

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Substack, the newsletter platform that monetizes emails

In the last five years, newsletters have become essential for news outlets, writers, and anyone who wants to get their content out there. Some companies, like The Wall Street Journal, have dozens of newsletters; others, like The Skimm, base their whole business on one email. As information overload grows, newsletters have gained success. Emails synthesize […]

2019, the year when Big Tech may shrink

2019 is likely to be an uphill year for Silicon Valley. This week, lawmakers held hearings on Capitol Hill questioning whether Big Tech should continue being big. It seems that Washington DC is ready to uphold stringer antitrust laws to limit the market power of the Four (Amazon, Apple, Facebook, and Google.) Antitrust has surprisingly, […]

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