When was the last time you watched traditional TV? Maybe you have recently turned it on to tune in the Democratic debate or the news. What about your cell phone? You’ve probably read or watched something on it just a couple of minutes ago. It’s not only you. According to the latest forecast released by […]
Second-screen usage, the perfect sales opportunity
Today, more than 77% of the US population owns smartphones, and 70.1% of the adults scroll online when they are watch television It’s called second screen usage. The rise of two-screen usage may undermine the attention paid to quality content, as viewers divide their capacity to focus between their cellphones and the TV. But it […]
Will incumbent TV companies in Spain get consumers to pay for content?
Since Netflix entered Spain in 2015, Mediaset and Atresmedia, the two largest private TV companies, have struggled to compete with the streaming platform. Now, the majority of their revenues comes from advertising. But as their audience decreases, both Mediaset and Atresmedia need new sources of revenue and strategies to retain viewers. The obvious solution is […]