Media Predictions 2024

2023 has unfolded as a year of remarkable events within the media landscape, from the writers’ strike and influencer scams to the notable renaming of Twitter. Some of these developments were anticipated, while others took us by surprise. Given this unpredictability, making reliable forecasts for the coming year seems challenging. Nevertheless, certain trends have emerged, […]

From Twitter to X

Just when we thought the Twitter/Musk chronicles had settled and a balance had been struck between the CEO’s personality and the company’s profitability, Elon Musk surprises us yet again with what could be the ultimate bold decision for Twitter. Perhaps drawing inspiration from Facebook’s rebranding, Musk is set to completely rebrand the social media platform, […]

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The new scammers

Product placement and the influence of prominent figures have become significant sources of additional income within the realm of social media platforms. Even Netflix has utilized the strategy of product placement in their TV series and movies to bolster revenue and generate cash flow. However, the practice of hidden advertising has escalated to a point […]

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