A few weeks ago, Twitch announced that their revenue distribution for streamers would change from a 70/30 split from paid subscriptions to a 50/50. The paid subscriptions on the platform start at 4.99$. It allows subscribers to reward and support their favorite streamers while accessing exclusive content. However, it also means creators’ cut would decrease […]
A shift towards the creator’s economy
Since the pandemic, many companies have drastically changed their operations due to the boom of e-commerce, videoconferencing, and the availability of digital infrastructures. Many working environments have integrated working-from-home policies or implemented remote job opportunities. McKinsey & Co acknowledges these events, which also presents the consultancy’s vision of working after COVID-19. The report has other […]
Going back to authenticity
A new platform has disrupted the social media environment. A few months ago, “BeReal” started to fight the artificiality of social networks, and users couldn’t be more excited about it. Despite being launched in 2020, it didn’t gain recognition until mid-2022. As the name suggests, the platform claims to connect with “your friends for real.” […]
NFTs or how to collect on the Internet
In March, a new buzzword took hold of social media—non-fungible tokens (NFTs). NFTs, assets verified by blockchain, were suddenly everywhere, and artists were trying to figure out how to take advantage of the wave. Some managed to make eye-popping gains from selling their digital art through NFTs, and soon, media outlets, musicians, and even Jack […]
YouTubers go mainstream
Social media entertainers and especially YouTubers have traditionally had loyal fan bases on isolated corners of the Internet. Though very successful on their own channels, they would rarely enter the mainstream realm. That, however, is ending. Factors like the rising popularity of Amazon-owned streaming platform Twitch—in February of 2020, Twitch had 3.8 million streamers, while […]
The death of Quibi, a six-month-old app
After a six-month run, the streaming service Quibi is shutting down. Its plans thwarted by the pandemic, its numbers in decline, and its shows lacking a loyal following, Quibi—short for Quick Bites—is closed for business. The streaming wars and the pandemic are partly to blame for Quibi’s failure, as is the rise of the social […]
Where did Quibi go wrong?
Three months ago, the streaming service Quibi was launched with some fanfare and we devoted one of our posts to it (read Quibi, the new streaming platform for mobile devices). Its success so far has been quite limited. Its founders have blamed the pandemic for the app’s flop, but its problems may not stop here. […]
Entertainment in times of quarantine
As quarantines are implemented throughout the world, users are spending more time on the Internet looking for entertainment options. This makes it, without doubt, the golden age of streaming services and online gaming outlets. But it is also an exciting time for grassroots initiatives, which are flooding the Internet. As the competition for the audience’s […]