When was the last time you watched traditional TV? Maybe you have recently turned it on to tune in the Democratic debate or the news. What about your cell phone? You’ve probably read or watched something on it just a couple of minutes ago. It’s not only you. According to the latest forecast released by […]
The Weekly, the NYT’s latest show, is all about branding
The New York Times has started the summer off by releasing its latest product—a docuseries called The Weekly. On June 2nd, the pay television channel FX, property of The Walt Disney Company, aired the first episode telling the story of the Louisiana school T.M. Landry College Preparatory and the moral struggles of the Times’ reporters […]
Second-screen usage, the perfect sales opportunity
Today, more than 77% of the US population owns smartphones, and 70.1% of the adults scroll online when they are watch television It’s called second screen usage. The rise of two-screen usage may undermine the attention paid to quality content, as viewers divide their capacity to focus between their cellphones and the TV. But it […]
Watching Video Games—one of the most profitable, popular and effective forms of entertainment
In less than ten years, video gaming has become without doubt one of the most effective forms of entertainment in the world. Not only by the sales of the games but by the incredible number of hours of user-generated content showing individuals playing a whole universe of different games. It is not a surprise, then, […]
Disney could very soon become the king of online streaming content
In November, the online streaming industry will suffer another shock. The entertainment company Disney will release its own streaming service in the United States, entering the competition for viewers time. With its strong fan base and brand awareness, Disney+, as the platform is called, will disrupt an already crowded market. By paying only $6.99 a […]
Will incumbent TV companies in Spain get consumers to pay for content?
Since Netflix entered Spain in 2015, Mediaset and Atresmedia, the two largest private TV companies, have struggled to compete with the streaming platform. Now, the majority of their revenues comes from advertising. But as their audience decreases, both Mediaset and Atresmedia need new sources of revenue and strategies to retain viewers. The obvious solution is […]
Streaming on steroids: the fight for top content
Almost six years have passed since Netflix started streaming House of Cards, its first original show. Before that, shows were produced by studios, sold to networks and aired on linear TV. The consumer sat down on his couch for the 9 PM show he loved and that was it. Now we have hundreds of new […]
Clouds ahead for the video gaming industry
The video game industry is about to suffer a hurricane. Both Google and Amazon have announced they will enter the business and they won’t be satisfied with releasing just one more game in an already crowded space. They want to change the rules of the market. On the one hand, Amazon Game Studios is working […]
Spotify wants to control the podcast industry
In 2019, consumers are constantly listening to podcasts. They play them on the commute, when they clean the house, while they are enjoying breakfast. Their phone reproduces their favorite news or comedy podcasts whenever they want and with the minimum effort. Spotify, the Swedish music streaming platform, wants to be the service where all those […]
Local journalism needs net neutrality
On February first, Washington DC was the scenario of probably the most important conversation on the Internet that is taking place these days. The case Mozilla v. FCC, which is being heard by the US Court of Appeals for the District of Columbia, relaunched the conversation over net neutrality in the United States, a discussion […]