Spotify’s diversification strategy is finally showing results. The firm has been investing for years in podcasts to move away from its core business, music. So far, the tactic is working. Demand for audio news is still rising, and ads within those podcasts are bringing in revenue. Spotify has become the podcast king in little over […]
YouTubers go mainstream
Social media entertainers and especially YouTubers have traditionally had loyal fan bases on isolated corners of the Internet. Though very successful on their own channels, they would rarely enter the mainstream realm. That, however, is ending. Factors like the rising popularity of Amazon-owned streaming platform Twitch—in February of 2020, Twitch had 3.8 million streamers, while […]
Ten predictions for the 2021 media and entertainment industry
As we near the close of 2020, we wonder what the new year might bring to the entertainment and media industry. During these complicated 12 months, we have seen an apparent acceleration of the trends that had been in the works since the early 2010s. In 2021, that transformation of the market will only speed […]
Where did Quibi go wrong?
Three months ago, the streaming service Quibi was launched with some fanfare and we devoted one of our posts to it (read Quibi, the new streaming platform for mobile devices). Its success so far has been quite limited. Its founders have blamed the pandemic for the app’s flop, but its problems may not stop here. […]
Entertainment in times of quarantine
As quarantines are implemented throughout the world, users are spending more time on the Internet looking for entertainment options. This makes it, without doubt, the golden age of streaming services and online gaming outlets. But it is also an exciting time for grassroots initiatives, which are flooding the Internet. As the competition for the audience’s […]
Subscriptions Flood Movie Theater Chains
We’ve heard it a thousand times—movie theaters, very much like books, are done. With their humongous fixed costs and their conservative outlook, they are just not ready to survive the online streaming era. That general assertion is true—streaming platforms, available for anyone with a laptop or a TV set, are releasing world-class pictures. But, although […]
Tik Tok, the video app that’s defining our zeitgeist
If you have not checked out Tik Tok, it’s about time you do. The 15-to-60-second video feel-good app has fascinated United States adolescents in a way that’s only comparable to Snapchat in 2014. The Chinese app already has 1.5 billion users, and with its fun and entertaining offer, it is changing the way social media […]
Streaming wars part II: the unbundling
When streaming platforms emerged in the late-2000s, they announced they had come to unbundle the bundled linear TV programming. Viewers got ordinary TV channels to watch sports programs, news shows as well as movies. They were unable to choose a show on-demand and had to wait for it to come up on the screen. Streaming […]
