Substack, the newsletter platform that monetizes emails

In the last five years, newsletters have become essential for news outlets, writers, and anyone who wants to get their content out there. Some companies, like The Wall Street Journal, have dozens of newsletters; others, like The Skimm, base their whole business on one email. As information overload grows, newsletters have gained success. Emails synthesize […]

How The Guardian capitalized its membership model

For most digital news outlets, advertisements are the business’ bedrock and for some others, paywalls (and thus, subscriptions) have become a significant revenue source. Yet for a few, donations through membership models, fuel the newsrooms. The Guardian belongs to this last group of outlets and has recently proved that memberships can be profitable—members donate whatever […]

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Facebook’s ban on extremist figures is not enough to stop fake news, we need more

Last week, Facebook and Instagram finally banned some of the leading far-right extremists in the United States, many of whom have contributed forcefully to the spread of fake news online. Among them were Alex Jones, the founder of Infowars, Milo Yiannopoulos, former editor of Breitbart News, and Paul Joseph Watson, conspiracy theorist. Infowars, an American […]

Will incumbent TV companies in Spain get consumers to pay for content?

Since Netflix entered Spain in 2015, Mediaset and Atresmedia, the two largest private TV companies, have struggled to compete with the streaming platform. Now, the majority of their revenues comes from advertising. But as their audience decreases, both Mediaset and Atresmedia need new sources of revenue and strategies to retain viewers. The obvious solution is […]

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