On March 4, Twitter made its most significant announcement since its inception, much more consequential than the 280-character extension. The tech company started to test Fleets in Brazil last week, a version of the Stories’ feature already present in the other social media platforms. Fleets will consist of temporary posts that will appear on the […]
TikTok, Facebook’s worst nightmare
More than a year has passed since Facebook launched its Tik Tok-like platform Lasso, with mild success. CNBC reported that during its first three months of existence—from November 2018 to January 2019,—the short-video sharing app was downloaded from the Apple App Store and Google Play by 70,000 users in the United States. The numbers sound […]
Tik Tok, the video app that’s defining our zeitgeist
If you have not checked out Tik Tok, it’s about time you do. The 15-to-60-second video feel-good app has fascinated United States adolescents in a way that’s only comparable to Snapchat in 2014. The Chinese app already has 1.5 billion users, and with its fun and entertaining offer, it is changing the way social media […]