These last few weeks have been hard for Tik Tok. The Chinese app was banned from India—one of its biggest markets—in late June. In the United States, the administration is debating whether to restrict it for fears that it could be used as a surveillance tool. Meanwhile, Facebook is taking advantage of Tik Tok’s weakness […]
Fleets will change Twitter’s fate
On March 4, Twitter made its most significant announcement since its inception, much more consequential than the 280-character extension. The tech company started to test Fleets in Brazil last week, a version of the Stories’ feature already present in the other social media platforms. Fleets will consist of temporary posts that will appear on the […]
TikTok, Facebook’s worst nightmare
More than a year has passed since Facebook launched its Tik Tok-like platform Lasso, with mild success. CNBC reported that during its first three months of existence—from November 2018 to January 2019,—the short-video sharing app was downloaded from the Apple App Store and Google Play by 70,000 users in the United States. The numbers sound […]
Tik Tok, the video app that’s defining our zeitgeist
If you have not checked out Tik Tok, it’s about time you do. The 15-to-60-second video feel-good app has fascinated United States adolescents in a way that’s only comparable to Snapchat in 2014. The Chinese app already has 1.5 billion users, and with its fun and entertaining offer, it is changing the way social media […]