Advertising in streaming

Lately, streaming networks have been particularly busy releasing new content, and the response has been very positive. Shows like “House of Dragons” and “Bridgerton” are keeping viewership high across various platforms. In fact, according to Netflix, users are more engaged than ever, spending over 10 hours a month on the platform, which is significantly higher […]

Linear Broadcasting vs Streaming: the jury is still out

We have known for years that conventional television is losing its influence to the increasing power of streaming platforms such as Netflix, YouTube, Disney+ or Hulu. New generations consume audiovisual content with different patterns from those offered by traditional broadcast networks: they want to be able to enjoy their favorite programs or series at any […]