Have you ever anticipated being shocked by a scandal upon clicking on a news story, social media post, or YouTube video only to be disappointed? If you fell for a clickbait scheme due to a misleading title or fabricated thumbnail, you’re in good company; millions of people have fallen for the same thing. But, why […]
Rock your website
Which is better, Bandgoogle or Bandzoogle? Whatever you call it (but it’s Bandzoogle), it’s upending the music industry and, at the very least, reaching million-dollar success. Bandzoogle is a one-of-a-kind platform created by musicians for musicians. It is a network that allows musicians to personalize a web to upload their recordings and release their songs. […]
Our 2023 forecast of “Trends in Media”
2022 has been full of newsworthy media events: Twitter’s saga (see The Chief Twit) The disruption of social media platforms like BeReal and Mastodon (read what about Mastodon?) The continuous growth of live streaming with the increased popularity of Twitch. But unfortunately, there have also been political key events that have impacted the media environment. […]
Nothing is actually free
When we post a picture, upload a story on a blog, or tweet about the latest news on Elon Musk, we contribute to the social media business. And, regardless of how we do it, it doesn’t cost us anything, or at least that’s how we perceive it. But, in reality, there are several ways social […]
Nobody fools me!
The usage of social media as a source of news is a common habit in the current consumption of online platforms. Yet, users not only use them as a place to search information and remain updated, in fact they also trust them enough to form their opinion and base decisions solely on the content they […]
What about Mastodon?
Twitter’s downfall is increasingly becoming a reality; under “Musk’s reign,” users are in despair and count the days the platform might resist. Fortunately, not all hope is lost since there is a potential alternative to the bird app called Mastodon. It shares similarities with Twitter; it functions as a microblogging network and allows people to […]
The Chief Twit
“The bird is freed,” one of the multiple phrases originated from Elon Musk’s barrage of tweets after his historical purchase of the social media giant Twitter. The implications of this event have already become a turning point in the social media landscape. However, before discussing how the new ownership has affected the platform and the […]
Trust in Media: Everyone’s Problem
Why does trust matter? Trust is critical for every institution to gain credibility and build a strong reputation. But it is a complex subject to study since it’s subjective and fluctuates through time. But trust is no secret for Edelman. This global communication firm has researched it for the past two decades. Each year, the […]