Why does trust matter? Trust is critical for every institution to gain credibility and build a strong reputation. But it is a complex subject to study since it’s subjective and fluctuates through time. But trust is no secret for Edelman. This global communication firm has researched it for the past two decades. Each year, the […]
Is it the end of the founder myth?
After more than a decade, Twitter’s co-founder, Jack Dorsey, has stepped down from his CEO position, bringing to the spotlight an issue that frequently impacts tech companies—the founder dilemma. Today’s tech giants were touted as miracles born out of the minds of geniuses in the 90s or early 2000s. Among those entrepreneurs were Steve Jobs, […]
Facebook’s problems pile up
In September, the Wall Street Journal unveiled many of Facebook’s secrets in the Facebook Files investigation. One of those findings relates to the nature of the 2018 algorithm change, which prioritized content from friends and family over the news. That decision has been partly responsible for today’s polarization, as it was the germ that created […]
Social media wars 2021
It’s been only three years since TikTok landed in the US, and its success is unparalleled. The Chinese ByteDance-owned app garners around 100 million active users in the country, with most of them under the age of 40. With its short videos, its fantastic selection algorithm, and its strategy to increase the duration of the […]
Clubhouse’s death is Twitter’s gain
Despite the hype surrounding Clubhouse earlier this year, the platform is slowly dying in favor of its tech mogul competitors. Its invitation-only structure and its iPhone-based design (at first,) Clubhouse has been a victim of its own success—the app will disappear, but what it brought won’t. And while the app’s numbers become stagnant, the other […]
Facebook’s oversight board in action
Six months have passed since Facebook’s oversight board started working as the social media’s “Supreme Court,” and the jury is still out on its efficiency. But what’s clear is that the board is not upholding all of Facebook’s decisions on content removal; on the contrary, it is overturning most of the tech company’s actions. Still, […]
The Australian bill—good or bad for the media industry?
The last few months have brought multiple hurdles to the giants of the tech world, but the latest bill in Australia, which seeks to make Google and Facebook pay for media outlets, might be their biggest challenge. The Australian government argues that tech companies siphon ad dollars from the content provided by news outlets, so […]
Twitter diversifies as newcomers take over the Internet
As social media giants like Twitter and Facebook grapple with content moderation issues, new platforms are monopolizing the online realm. The newsletter platform Substack and the recently launched audio-based social network Clubhouse are two of those newcomers that have seen their values soar. As a response, Twitter has tried to diversify its business in these […]
