Advertising in streaming

Lately, streaming networks have been particularly busy releasing new content, and the response has been very positive. Shows like “House of Dragons” and “Bridgerton” are keeping viewership high across various platforms. In fact, according to Netflix, users are more engaged than ever, spending over 10 hours a month on the platform, which is significantly higher […]

Writers’ guild is back!

Over the past few months, we’ve been closely following the writer’s strike in Hollywood. These professionals, awakened to the use of artificial intelligence in creativity, and fueled by sustained dissatisfaction over unfair compensation and missing bonuses for hit productions, brought the Hollywood industry to a standstill when their creative minds declared “enough is enough.” Initially, […]

Writer’s Guild Strike

Creativity seems to have lost its allure as a source of entertainment. The witty one-liners that once graced American sitcoms and TV shows now resemble an old tale. The relentless consumption of media has shaped the preferences of users, leaving TV scripts as an unusual source of entertainment. Nowadays, audiences crave fast paced and often […]

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