In a prior discussion, we touched upon the issue of beauty influencers eroding trust on online platforms through dishonest reviews (see the new scammers). Initially, this led to a loss of trust and followers for many users. However, it has now sparked even more pronounced reactions, significantly impacted the profitability and influenced wielded by these […]
YouTubers go mainstream
Social media entertainers and especially YouTubers have traditionally had loyal fan bases on isolated corners of the Internet. Though very successful on their own channels, they would rarely enter the mainstream realm. That, however, is ending. Factors like the rising popularity of Amazon-owned streaming platform Twitch—in February of 2020, Twitch had 3.8 million streamers, while […]
The rise of the healthcare influencer
The COVID-19 pandemic has thrown light to a trend that had gone largely unnoticed until now—a lack of medical experts on social media. Since the virus hit Western countries, citizens have turned to the Internet for solutions. But, with the rise of misinformation, most of them decided to put their trust in the few medical […]
Entertainment in times of quarantine
As quarantines are implemented throughout the world, users are spending more time on the Internet looking for entertainment options. This makes it, without doubt, the golden age of streaming services and online gaming outlets. But it is also an exciting time for grassroots initiatives, which are flooding the Internet. As the competition for the audience’s […]