As we near the close of 2020, we wonder what the new year might bring to the entertainment and media industry. During these complicated 12 months, we have seen an apparent acceleration of the trends that had been in the works since the early 2010s. In 2021, that transformation of the market will only speed […]
Scroll: no ads for a self-care journalism style
Last week we saw the birth of Scroll, a new and unique online platform aiming to serve both readers and publishers. The subscription-based service provides an Internet experience free of ads and pop-ups for readers, while paying member publications a portion of their subscription revenue. For the past couple of years, the advertising model has […]
Slow journalism to cut through the clutter
Slow journalism, which consists in offering only a few stories to the reader so he can understand the news and move on with his day, is coming back again to the front stage. Startups like the British Tortoise Media or new features by The New York Times are proving that readers want fewer notifications and […]
Magazines can benefit from Apple’s brand
On Monday, celebrities and businessmen arrived at Steve Jobs Theater at Apple Park in Cupertino, California, ready to find out about the latest Apple innovations. After an embellished introduction about magazine aesthetics and the power of journalism, Tim Cook unveiled his new subscription service, Apple News Plus. “Like many of you, I love the feeling […]