Lately, streaming networks have been particularly busy releasing new content, and the response has been very positive. Shows like “House of Dragons” and “Bridgerton” are keeping viewership high across various platforms. In fact, according to Netflix, users are more engaged than ever, spending over 10 hours a month on the platform, which is significantly higher […]
The beauty community gets ugly (again)
In a prior discussion, we touched upon the issue of beauty influencers eroding trust on online platforms through dishonest reviews (see the new scammers). Initially, this led to a loss of trust and followers for many users. However, it has now sparked even more pronounced reactions, significantly impacted the profitability and influenced wielded by these […]
Niche unleashed – from minority content to global trends
In this post, our intention is to shed light on a topic that often goes unnoticed amidst discussions about trends and current events in the media sphere. Rather than delving into the usual commentary on media-related news, we aim to explore a theme that typically doesn’t receive much attention in these debates. Our tendency has […]
Project 92
What’s the scoop on Meta? Rumor has it, this tech giant is making a comeback, riding the wave of virtual reality’s rising popularity in the industry. What’s more, Apple just dropped a bombshell with their “Vision Pro,” a new augmented reality headset that could give Meta the boost it needs. But what is more important […]
Broadcasters blurring the lines
Comcast is a silent giant. Whether you are a resident of the United States and have utilized their television services or not, the success of Comcast is undeniable. Currently, it holds the title of the world’s second-largest broadcasting and cable television company by revenue. Moreover, Fortune magazine also states that it is America’s largest home […]
The split: is Twitch upsetting its golden goose?
A few weeks ago, Twitch announced that their revenue distribution for streamers would change from a 70/30 split from paid subscriptions to a 50/50. The paid subscriptions on the platform start at 4.99$. It allows subscribers to reward and support their favorite streamers while accessing exclusive content. However, it also means creators’ cut would decrease […]
A shift towards the creator’s economy
Since the pandemic, many companies have drastically changed their operations due to the boom of e-commerce, videoconferencing, and the availability of digital infrastructures. Many working environments have integrated working-from-home policies or implemented remote job opportunities. McKinsey & Co acknowledges these events, which also presents the consultancy’s vision of working after COVID-19. The report has other […]
Going back to authenticity
A new platform has disrupted the social media environment. A few months ago, “BeReal” started to fight the artificiality of social networks, and users couldn’t be more excited about it. Despite being launched in 2020, it didn’t gain recognition until mid-2022. As the name suggests, the platform claims to connect with “your friends for real.” […]
