Twitter’s downfall is increasingly becoming a reality; under “Musk’s reign,” users are in despair and count the days the platform might resist. Fortunately, not all hope is lost since there is a potential alternative to the bird app called Mastodon. It shares similarities with Twitter; it functions as a microblogging network and allows people to […]
The Chief Twit
“The bird is freed,” one of the multiple phrases originated from Elon Musk’s barrage of tweets after his historical purchase of the social media giant Twitter. The implications of this event have already become a turning point in the social media landscape. However, before discussing how the new ownership has affected the platform and the […]
The split: is Twitch upsetting its golden goose?
A few weeks ago, Twitch announced that their revenue distribution for streamers would change from a 70/30 split from paid subscriptions to a 50/50. The paid subscriptions on the platform start at 4.99$. It allows subscribers to reward and support their favorite streamers while accessing exclusive content. However, it also means creators’ cut would decrease […]
A shift towards the creator’s economy
Since the pandemic, many companies have drastically changed their operations due to the boom of e-commerce, videoconferencing, and the availability of digital infrastructures. Many working environments have integrated working-from-home policies or implemented remote job opportunities. McKinsey & Co acknowledges these events, which also presents the consultancy’s vision of working after COVID-19. The report has other […]
Going back to authenticity
A new platform has disrupted the social media environment. A few months ago, “BeReal” started to fight the artificiality of social networks, and users couldn’t be more excited about it. Despite being launched in 2020, it didn’t gain recognition until mid-2022. As the name suggests, the platform claims to connect with “your friends for real.” […]
Privacy protection: taking accountability in the media environment.
Amid many recent events and news, such as the war in Ukraine, inflation rates, and extreme droughts during the summer that have kept tabloids occupied, a new subject is making its way into the headlines. Last August, a video of the Prime Minister of Finland, Sanna Marin, trended on social media; during the clip, Marin […]
The last media hit of Elizabeth II
On the 8th of September, Buckingham Palace announced that the Queen, Elizabeth II, had passed away “peacefully” at her residence in Scotland. That afternoon and the following day, Britain and many nations worldwide would pay tribute to her figure and honor her legacy. Because of the longevity of her reign and the interest that she […]
Trust in Media: Everyone’s Problem
Why does trust matter? Trust is critical for every institution to gain credibility and build a strong reputation. But it is a complex subject to study since it’s subjective and fluctuates through time. But trust is no secret for Edelman. This global communication firm has researched it for the past two decades. Each year, the […]
