Today, more than 77% of the US population owns smartphones, and 70.1% of adults scroll online when they are watching television. It’s called second screen usage. The rise of two-screen usage may undermine the attention paid to quality content, as viewers divide their capacity to focus between their cellphones and the TV. But it also […]
Watching Video Games—one of the most profitable, popular and effective forms of entertainment
In less than ten years, video gaming has become without doubt one of the most effective forms of entertainment in the world. Not only by the sales of the games but by the incredible number of hours of user-generated content showing individuals playing a whole universe of different games. It is not a surprise, then, […]
Facebook’s ban on extremist figures is not enough to stop fake news, we need more
Last week, Facebook and Instagram finally banned some of the leading far-right extremists in the United States, many of whom have contributed forcefully to the spread of fake news online. Among them were Alex Jones, the founder of Infowars, Milo Yiannopoulos, former editor of Breitbart News, and Paul Joseph Watson, conspiracy theorist. Infowars, an American […]
Disney could very soon become the king of online streaming content
In November, the online streaming industry will suffer another shock. The entertainment company Disney will release its own streaming service in the United States, entering the competition for viewers time. With its strong fan base and brand awareness, Disney+, as the platform is called, will disrupt an already crowded market. By paying only $6.99 a […]
Will incumbent TV companies in Spain get consumers to pay for content?
Since Netflix entered Spain in 2015, Mediaset and Atresmedia, the two largest private TV companies, have struggled to compete with the streaming platform. Now, the majority of their revenues comes from advertising. But as their audience decreases, both Mediaset and Atresmedia need new sources of revenue and strategies to retain viewers. The obvious solution is […]
Slow journalism to cut through the clutter
Slow journalism, which consists in offering only a few stories to the reader so he can understand the news and move on with his day, is coming back again to the front stage. Startups like the British Tortoise Media or new features by The New York Times are proving that readers want fewer notifications and […]
Magazines can benefit from Apple’s brand
On Monday, celebrities and businessmen arrived at Steve Jobs Theater at Apple Park in Cupertino, California, ready to find out about the latest Apple innovations. After an embellished introduction about magazine aesthetics and the power of journalism, Tim Cook unveiled his new subscription service, Apple News Plus. “Like many of you, I love the feeling […]
Will WhatsApp save Facebook?
Facebook’s reign as the dominant social media seems to be coming to an end. The platform has experienced a slow but steady usage decline in the last two years. Younger audiences turn to Instagram and Snapchat, where messages disappear in seconds without them worrying about the consequences of their posts. Older audiences have become wary […]
