For a few weeks now, everyone has been keeping a watchful eye on the war that has exploded when Russia invaded Ukraine. There had been a lot of speculation about what a contemporary war in the Western world would be like and now we are seeing it with our own eyes. Undoubtedly, most predictions foresaw […]
Linear Broadcasting vs Streaming: the jury is still out
We have known for years that conventional television is losing its influence to the increasing power of streaming platforms such as Netflix, YouTube, Disney+ or Hulu. New generations consume audiovisual content with different patterns from those offered by traditional broadcast networks: they want to be able to enjoy their favorite programs or series at any […]
Spotify: Censorship or profits?
Joe Rogan has turned controversy into his best partner in professional adventures. But from so much playing with fire, he is getting closer to burning. The latest problem that has affected the American comedian, and Spotify, the platform that Rogan uses to distribute his content has been the spread of misinformation about COVID-19 on his […]
Is it the end of the founder myth?
After more than a decade, Twitter’s co-founder, Jack Dorsey, has stepped down from his CEO position, bringing to the spotlight an issue that frequently impacts tech companies—the founder dilemma. Today’s tech giants were touted as miracles born out of the minds of geniuses in the 90s or early 2000s. Among those entrepreneurs were Steve Jobs, […]
Facebook’s problems pile up
In September, the Wall Street Journal unveiled many of Facebook’s secrets in the Facebook Files investigation. One of those findings relates to the nature of the 2018 algorithm change, which prioritized content from friends and family over the news. That decision has been partly responsible for today’s polarization, as it was the germ that created […]
M&A and SPACs—how the media sector finally secures funds
The last 12 months have brought significant changes to the financial markets, with the rise of retail investors, the SPAC (special purpose acquisition company) boom, and the merger and acquisitions flow. Those trends have also reached the media industry. As an introduction, a special purpose acquisition company, also known as a blank-check company, is a […]
Spotify rides the wave of audio news
Spotify’s diversification strategy is finally showing results. The firm has been investing for years in podcasts to move away from its core business, music. So far, the tactic is working. Demand for audio news is still rising, and ads within those podcasts are bringing in revenue. Spotify has become the podcast king in little over […]
Social media wars 2021
It’s been only three years since TikTok landed in the US, and its success is unparalleled. The Chinese ByteDance-owned app garners around 100 million active users in the country, with most of them under the age of 40. With its short videos, its fantastic selection algorithm, and its strategy to increase the duration of the […]