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Outsourcing creativity

Beatriz Iglesias and Josep Valor November 20, 2023

As it has been explored in previous posts, creativity wields diverse values, especially when amplified by the dynamic channels of social media or specific platforms, such as fan-generated content. Numerous artists enthusiastically embrace their passions with the primary goal of sharing and enhancing the online communities they are a part of. But what’s interesting is […]

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Niche unleashed – from minority content to global trends

Beatriz Iglesias and Josep Valor November 20, 2023

In this post, our intention is to shed light on a topic that often goes unnoticed amidst discussions about trends and current events in the media sphere. Rather than delving into the usual commentary on media-related news, we aim to explore a theme that typically doesn’t receive much attention in these debates. Our tendency has […]

Josep Valor

Josep Valor-Sabatier is professor of Information Systems and information technology and holder of the Indra Chair of Digital Strategy.

He received his Ph.D. in Operations Research from MIT, and his Sc.D. in Medical Engineering from the Harvard-MIT Division of Health Sciences and Technology. Josep Valor teaches extensively at the senior executive level on Management Information Systems, Media Management, Management of Technology, and Strategy.

Beatriz Iglesias

Beatriz is a student at the University of Navarra in Marketing with a mention in Corporate Communication. During three years, she has deepened her curiosity about media while developing her skills at the School of Communication. Currently, she is finishing her studies and taking part in new projects

Carmen Arroyo

Carmen Arroyo is a financial reporter for Euromoney Institutional Investor, which she joined after finishing her graduate studies in international politics at Columbia University in New York City. She also freelances for the news agency IPS News Service at their United Nations Bureau, covering migration and climate, and writes a newsletter on narrative journalism.

Marc Ferrer

Marc Ferrer is a Research Assistant of Chair of Digital Strategy, which he joined after finishing his double degree studies in Business Administration and Management and Journalism. He also freelances in some cultural magazines, covering music and literature, and co-directs a radio program and a talk show on YouTube.

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  • The beauty community gets ugly (again)
  • Writers’ guild is back!
  • Outsourcing creativity
  • Niche unleashed – from minority content to global trends
  • From Twitter to X

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