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Integrating AI in content creation

Beatriz Iglesias and Josep Valor January 17, 2024

Over the past year, the ascent of chat GPT and AI has sparked widespread debates across industries. The media sector, in particular, has shown keen interest in the potential outcomes that AI development can bring to the creation of news, scripts, and other content. However, reminiscent of the concerns raised during the writers’ strike, these […]

Josep Valor

Josep Valor-Sabatier is professor of Information Systems and information technology and holder of the Indra Chair of Digital Strategy.

He received his Ph.D. in Operations Research from MIT, and his Sc.D. in Medical Engineering from the Harvard-MIT Division of Health Sciences and Technology. Josep Valor teaches extensively at the senior executive level on Management Information Systems, Media Management, Management of Technology, and Strategy.

Beatriz Iglesias

Beatriz is a student at the University of Navarra in Marketing with a mention in Corporate Communication. During three years, she has deepened her curiosity about media while developing her skills at the School of Communication. Currently, she is finishing her studies and taking part in new projects

Carmen Arroyo

Carmen Arroyo is a financial reporter for Euromoney Institutional Investor, which she joined after finishing her graduate studies in international politics at Columbia University in New York City. She also freelances for the news agency IPS News Service at their United Nations Bureau, covering migration and climate, and writes a newsletter on narrative journalism.

Marc Ferrer

Marc Ferrer is a Research Assistant of Chair of Digital Strategy, which he joined after finishing his double degree studies in Business Administration and Management and Journalism. He also freelances in some cultural magazines, covering music and literature, and co-directs a radio program and a talk show on YouTube.

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