In our last discussion, we touched on the resilience of radio and briefly mentioned the rise of podcasts. Today, we’d like to delve into an intriguing trend affecting this newer media format. Historically, Chinese users have favored quick and concise content, making them a primary audience for platforms that specialize in live streaming, a non-scripted […]
Ten predictions for the 2021 media and entertainment industry
As we near the close of 2020, we wonder what the new year might bring to the entertainment and media industry. During these complicated 12 months, we have seen an apparent acceleration of the trends that had been in the works since the early 2010s. In 2021, that transformation of the market will only speed […]
Spotify’s podcast aspirations
After two years of making massive purchases in the podcasting industry, Spotify may be planning to launch a subscription service for podcasts, a step that only a few firms have taken so far. Traditionally, podcasts have been open to consumers, funded mostly by advertisements but not subscriptions. The previous attempts to turn the sector upside […]
Noa, where curation is content
The birth of online news has made information overload a problem for consumers. With news updates popping up every second, it is hard to keep up with the current events while understanding the context for those events. For that reason, the audio company News over Audio (Noa) was launched three years ago to curate the […]
Spotify, the podcasting powerhouse
Before January comes to an end, we must still say a word about the podcasting industry and its current striking player—Spotify. Distributing third party content will not get the company very far, and since in music is very hard for Spotify to develop original content, podcasts are the best alternative that match their streaming and […]
Luminary dreams of becoming the Netflix of podcasting
On a slow morning in the New York subway, you can read through the handful of billboards that decorate the wagon. This past month, we could only see the podcast startup Luminary’s advertising, covering New York City’s subways. With its bright yellow banners and its enticing slogan (“Original podcasts with original ideas for original people,”) […]
The Spanish-language podcast Radio Ambulante shows us a path to success
In 2012, the podcast industry was taking off in the United States, although mainly in English. It was hard to find long-form podcasts in what already was the second most spoken language in the country—Spanish— until Radio Ambulante came along. Radio Ambulante, a weekly 30-60 minute podcast in Spanish covering Latin American stories, has garnered […]
Spotify wants to control the podcast industry
In 2019, consumers are constantly listening to podcasts. They play them on the commute, when they clean the house, while they are enjoying breakfast. Their phone reproduces their favorite news or comedy podcasts whenever they want and with the minimum effort. Spotify, the Swedish music streaming platform, wants to be the service where all those […]