In our last discussion, we touched on the resilience of radio and briefly mentioned the rise of podcasts. Today, we’d like to delve into an intriguing trend affecting this newer media format. Historically, Chinese users have favored quick and concise content, making them a primary audience for platforms that specialize in live streaming, a non-scripted […]
Is radio still a thing?
Radio, one of the most enduring forms of media, continues to stand strong throughout time. While it’s easy to think that podcasts, live streams, and other contemporary media formats have overshadowed it, radio’s resilience deserves a second look. Interestingly, the media industry holds a positive outlook on radio. Post-COVID-19, in 2021, investors showed a keen […]