In 2019, subscriptions are everywhere. If you want to read the news, you may subscribe to a couple of outlets, like The New York Times and The New Yorker. If you are watching a show, you’ll get one or two streaming platforms like Netflix and Hulu. And if you listen to music, you’ll probably have […]
The Weekly, the NYT’s latest show, is all about branding
The New York Times has started the summer off by releasing its latest product—a docuseries called The Weekly. On June 2nd, the pay television channel FX, property of The Walt Disney Company, aired the first episode telling the story of the Louisiana school T.M. Landry College Preparatory and the moral struggles of the Times’ reporters […]
The most critical success of the one-year-old GDPR is awareness
More than a year ago, the EU approved the most stringent online privacy regulation yet—the GDPR or General Data Protection Regulation. The GDPR seeks to protect the data of EU citizens and restrict how businesses can access information. However, as other EU regulations, the GDPR is still slowly been adopted by member states and thus […]
How The Guardian capitalized its membership model
For most digital news outlets, advertisements are the business’ bedrock and for some others, paywalls (and thus, subscriptions) have become a significant revenue source. Yet for a few, donations through membership models, fuel the newsrooms. The Guardian belongs to this last group of outlets and has recently proved that memberships can be profitable—members donate whatever […]
Second-screen usage, the perfect sales opportunity
Today, more than 77% of the US population owns smartphones, and 70.1% of adults scroll online when they are watching television. It’s called second screen usage. The rise of two-screen usage may undermine the attention paid to quality content, as viewers divide their capacity to focus between their cellphones and the TV. But it also […]
Watching Video Games—one of the most profitable, popular and effective forms of entertainment
In less than ten years, video gaming has become without doubt one of the most effective forms of entertainment in the world. Not only by the sales of the games but by the incredible number of hours of user-generated content showing individuals playing a whole universe of different games. It is not a surprise, then, […]
Facebook’s ban on extremist figures is not enough to stop fake news, we need more
Last week, Facebook and Instagram finally banned some of the leading far-right extremists in the United States, many of whom have contributed forcefully to the spread of fake news online. Among them were Alex Jones, the founder of Infowars, Milo Yiannopoulos, former editor of Breitbart News, and Paul Joseph Watson, conspiracy theorist. Infowars, an American […]
Disney could very soon become the king of online streaming content
In November, the online streaming industry will suffer another shock. The entertainment company Disney will release its own streaming service in the United States, entering the competition for viewers time. With its strong fan base and brand awareness, Disney+, as the platform is called, will disrupt an already crowded market. By paying only $6.99 a […]
