Advertising in streaming

Lately, streaming networks have been particularly busy releasing new content, and the response has been very positive. Shows like “House of Dragons” and “Bridgerton” are keeping viewership high across various platforms. In fact, according to Netflix, users are more engaged than ever, spending over 10 hours a month on the platform, which is significantly higher […]

Is radio still a thing?

Radio, one of the most enduring forms of media, continues to stand strong throughout time. While it’s easy to think that podcasts, live streams, and other contemporary media formats have overshadowed it, radio’s resilience deserves a second look. Interestingly, the media industry holds a positive outlook on radio. Post-COVID-19, in 2021, investors showed a keen […]

Writers’ guild is back!

Over the past few months, we’ve been closely following the writer’s strike in Hollywood. These professionals, awakened to the use of artificial intelligence in creativity, and fueled by sustained dissatisfaction over unfair compensation and missing bonuses for hit productions, brought the Hollywood industry to a standstill when their creative minds declared “enough is enough.” Initially, […]

From Twitter to X

Just when we thought the Twitter/Musk chronicles had settled and a balance had been struck between the CEO’s personality and the company’s profitability, Elon Musk surprises us yet again with what could be the ultimate bold decision for Twitter. Perhaps drawing inspiration from Facebook’s rebranding, Musk is set to completely rebrand the social media platform, […]

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