Last week, The New York Times disclosed in the fourth-quarter earnings report it had broken a record of its own—its subscription numbers. The paper has added over one million digital-only subscribers in 2019, in what Mark Thompson, the Times’ CEO, described as “a record-setting year for The New York Times’s digital subscription business, the best […]
Scroll: no ads for a self-care journalism style
Last week we saw the birth of Scroll, a new and unique online platform aiming to serve both readers and publishers. The subscription-based service provides an Internet experience free of ads and pop-ups for readers, while paying member publications a portion of their subscription revenue. For the past couple of years, the advertising model has […]
Spotify, the podcasting powerhouse
Before January comes to an end, we must still say a word about the podcasting industry and its current striking player—Spotify. Distributing third party content will not get the company very far, and since in music is very hard for Spotify to develop original content, podcasts are the best alternative that match their streaming and […]
The verticals’ chess game—how news outlets are reworking their brands
While generalist outlets fight for survival, a new type of news brand is taking over the Internet—the verticals. Before the digital era, verticals were just called news sections. It was as simple as that. With the print product, the reader would go through the whole paper—call it New York magazine, for example—before turning its attention […]
Tik Tok, the video app that’s defining our zeitgeist
If you have not checked out Tik Tok, it’s about time you do. The 15-to-60-second video feel-good app has fascinated United States adolescents in a way that’s only comparable to Snapchat in 2014. The Chinese app already has 1.5 billion users, and with its fun and entertaining offer, it is changing the way social media […]
El Washington Post is born
With the launch of The Washington Post’s new podcast in Spanish, the Spanish language in American news outlets is, again, a front-page matter. At first, Spanish seems to be the perfect fit for Anglo-Saxon news organizations in the US—after all, it is the second most spoken language in the country and the fourth in the […]
Local news outlets need help from citizens or the state
It’s no secret that local news outlets in the United States have been struggling financially for years. Internet and the abundance of subscription options made revenues for local papers scarcer. Still, there have been multiple initiatives to save them in recent years, from donations, fellowships, and grants, to public subsidies and novel revenue models. Conclusions? […]
Music streaming wars consist of gifts and discounts, not content
While TV streaming wars fill headlines, audio battles remain in the background and are as cutthroat as ever. Spotify, Apple Music, and Amazon Music are ahead of the pack, with YouTube Music and Pandora following their lead. They offer similar services, with slightly different prices. In such an undifferentiated market, it seems that only the […]
