Quartz, what to change when the market’s changing

Quartz was launched in 2012 as a free business news publication. At the time, the news outlet was innovative, with its mobile-first strategy and its specificity targeting high-earning and highly educated readers. Advertising was its bread and butter. Seven years later, the publication can no longer live off commercials and is strengthening the relationship with […]

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Advertisers are coming to your favorite messaging app, WhatsApp

Most of our dear social media services belong to one single company, Facebook. Facebook owns its “blue” platform, Facebook, the picture app it bought for $1 billion in 2012, Instagram, and its more recent $19 billion acquisition: WhatsApp, bought in 2014. However, these social media services differ in one fundamental thing—while Instagram and Facebook present […]

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2019, the year when Big Tech may shrink

2019 is likely to be an uphill year for Silicon Valley. This week, lawmakers held hearings on Capitol Hill questioning whether Big Tech should continue being big. It seems that Washington DC is ready to uphold stringer antitrust laws to limit the market power of the Four (Amazon, Apple, Facebook, and Google.) Antitrust has surprisingly, […]

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