Quartz was launched in 2012 as a free business news publication. At the time, the news outlet was innovative, with its mobile-first strategy and its specificity targeting high-earning and highly educated readers. Advertising was its bread and butter. Seven years later, the publication can no longer live off commercials and is strengthening the relationship with […]
The short life of the New York Times en Español
When two weeks ago, The New York Times closed its Spanish operation, journalists and readers alike tweeted their outrage. The New York Times en Español did not prove financially successful, said the paper, hence it had to be closed. With a small newsroom in Mexico City entering a market full of established Spanish-speaking papers, the […]
The Internet has few winners; local papers are not them
The death of local journalism has made the news so many times it is no longer remarkable. Stories have gone national. Some people may read the local paper from time to time, but do they ever check their website? Moreover, if they do, do they pay for it? While a handful of newspapers have figured […]
No more subscriptions, please
In 2019, subscriptions are everywhere. If you want to read the news, you may subscribe to a couple of outlets, like The New York Times and The New Yorker. If you are watching a show, you’ll get one or two streaming platforms like Netflix and Hulu. And if you listen to music, you’ll probably have […]
The Weekly, the NYT’s latest show, is all about branding
The New York Times has started the summer off by releasing its latest product—a docuseries called The Weekly. On June 2nd, the pay television channel FX, property of The Walt Disney Company, aired the first episode telling the story of the Louisiana school T.M. Landry College Preparatory and the moral struggles of the Times’ reporters […]