Since Netflix entered Spain in 2015, Mediaset and Atresmedia, the two largest private TV companies, have struggled to compete with the streaming platform. Now, the majority of their revenues comes from advertising. But as their audience decreases, both Mediaset and Atresmedia need new sources of revenue and strategies to retain viewers. The obvious solution is […]
Slow journalism to cut through the clutter
Slow journalism, which consists in offering only a few stories to the reader so he can understand the news and move on with his day, is coming back again to the front stage. Startups like the British Tortoise Media or new features by The New York Times are proving that readers want fewer notifications and […]
Magazines can benefit from Apple’s brand
On Monday, celebrities and businessmen arrived at Steve Jobs Theater at Apple Park in Cupertino, California, ready to find out about the latest Apple innovations. After an embellished introduction about magazine aesthetics and the power of journalism, Tim Cook unveiled his new subscription service, Apple News Plus. “Like many of you, I love the feeling […]
Will WhatsApp save Facebook?
Facebook’s reign as the dominant social media seems to be coming to an end. The platform has experienced a slow but steady usage decline in the last two years. Younger audiences turn to Instagram and Snapchat, where messages disappear in seconds without them worrying about the consequences of their posts. Older audiences have become wary […]
In music, content ownership can overthrow distribution
Universal Music Group is up for grabs, and the tech platforms are interested. The French media empire Vivendi wants to sell half of it to the highest bidder. When the world’s largest music company is for sale, that bidder might just be Google. The music industry has vastly changed in the last twenty years. In […]
Say goodbye to Facebook’s public agora
Last Wednesday, Mark Zuckerberg revealed he would change his social networks’ focus. Instead of prioritizing public posts, Facebook would focus on private communications. No more sharing for a 700+ community and no more joining random Facebook groups. Privacy will become the number one priority for the company, which will undoubtedly impact news outlets. The shift […]
Streaming on steroids: the fight for top content
Almost six years have passed since Netflix started streaming House of Cards, its first original show. Before that, shows were produced by studios, sold to networks and aired on linear TV. The consumer sat down on his couch for the 9 PM show he loved and that was it. Now we have hundreds of new […]
Clouds ahead for the video gaming industry
The video game industry is about to suffer a hurricane. Both Google and Amazon have announced they will enter the business and they won’t be satisfied with releasing just one more game in an already crowded space. They want to change the rules of the market. On the one hand, Amazon Game Studios is working […]
