Two weeks ago, Netflix revealed its 2019 second-quarter results. They didn’t look pretty and the stock plummeted as a consequence. For the first time since 2011, Netflix has lost subscribers in the United States. The company is still growing internationally, but it has added almost 2 million subscribers less than expected—2.7million vs. the 5 million […]
The Weekly, the NYT’s latest show, is all about branding
The New York Times has started the summer off by releasing its latest product—a docuseries called The Weekly. On June 2nd, the pay television channel FX, property of The Walt Disney Company, aired the first episode telling the story of the Louisiana school T.M. Landry College Preparatory and the moral struggles of the Times’ reporters […]
Second-screen usage, the perfect sales opportunity
Today, more than 77% of the US population owns smartphones, and 70.1% of adults scroll online when they are watching television. It’s called second screen usage. The rise of two-screen usage may undermine the attention paid to quality content, as viewers divide their capacity to focus between their cellphones and the TV. But it also […]
Watching Video Games—one of the most profitable, popular and effective forms of entertainment
In less than ten years, video gaming has become without doubt one of the most effective forms of entertainment in the world. Not only by the sales of the games but by the incredible number of hours of user-generated content showing individuals playing a whole universe of different games. It is not a surprise, then, […]
Disney could very soon become the king of online streaming content
In November, the online streaming industry will suffer another shock. The entertainment company Disney will release its own streaming service in the United States, entering the competition for viewers time. With its strong fan base and brand awareness, Disney+, as the platform is called, will disrupt an already crowded market. By paying only $6.99 a […]
Will incumbent TV companies in Spain get consumers to pay for content?
Since Netflix entered Spain in 2015, Mediaset and Atresmedia, the two largest private TV companies, have struggled to compete with the streaming platform. Now, the majority of their revenues comes from advertising. But as their audience decreases, both Mediaset and Atresmedia need new sources of revenue and strategies to retain viewers. The obvious solution is […]
In music, content ownership can overthrow distribution
Universal Music Group is up for grabs, and the tech platforms are interested. The French media empire Vivendi wants to sell half of it to the highest bidder. When the world’s largest music company is for sale, that bidder might just be Google. The music industry has vastly changed in the last twenty years. In […]
Streaming on steroids: the fight for top content
Almost six years have passed since Netflix started streaming House of Cards, its first original show. Before that, shows were produced by studios, sold to networks and aired on linear TV. The consumer sat down on his couch for the 9 PM show he loved and that was it. Now we have hundreds of new […]
