The US economy is growing, companies are hiring, and the unemployment rate is the lowest since 1969—a meager 3.6%. It’s a party for almost everyone, except for journalists. In the first half of 2019, nearly 3,000 people were let go from newsrooms all over the country, traditional and digital media alike. The scarcity of revenues, […]
The Spanish-language podcast Radio Ambulante shows us a path to success
In 2012, the podcast industry was taking off in the United States, although mainly in English. It was hard to find long-form podcasts in what already was the second most spoken language in the country—Spanish— until Radio Ambulante came along. Radio Ambulante, a weekly 30-60 minute podcast in Spanish covering Latin American stories, has garnered […]
Mobile consumption is up… way up
When was the last time you watched traditional TV? Maybe you have recently turned it on to tune in the Democratic debate or the news. What about your cell phone? You’ve probably read or watched something on it just a couple of minutes ago. It’s not only you. According to the latest forecast released by […]
No more subscriptions, please
In 2019, subscriptions are everywhere. If you want to read the news, you may subscribe to a couple of outlets, like The New York Times and The New Yorker. If you are watching a show, you’ll get one or two streaming platforms like Netflix and Hulu. And if you listen to music, you’ll probably have […]
The Weekly, the NYT’s latest show, is all about branding
The New York Times has started the summer off by releasing its latest product—a docuseries called The Weekly. On June 2nd, the pay television channel FX, property of The Walt Disney Company, aired the first episode telling the story of the Louisiana school T.M. Landry College Preparatory and the moral struggles of the Times’ reporters […]
The most critical success of the one-year-old GDPR is awareness
More than a year ago, the EU approved the most stringent online privacy regulation yet—the GDPR or General Data Protection Regulation. The GDPR seeks to protect the data of EU citizens and restrict how businesses can access information. However, as other EU regulations, the GDPR is still slowly been adopted by member states and thus […]
How The Guardian capitalized its membership model
For most digital news outlets, advertisements are the business’ bedrock and for some others, paywalls (and thus, subscriptions) have become a significant revenue source. Yet for a few, donations through membership models, fuel the newsrooms. The Guardian belongs to this last group of outlets and has recently proved that memberships can be profitable—members donate whatever […]
Second-screen usage, the perfect sales opportunity
Today, more than 77% of the US population owns smartphones, and 70.1% of adults scroll online when they are watching television. It’s called second screen usage. The rise of two-screen usage may undermine the attention paid to quality content, as viewers divide their capacity to focus between their cellphones and the TV. But it also […]
